Keona Health, a company developing a patient decision support system called Insight Engine that gives patients instant, personalized health advice and makes it possible for patients to resolve about 10 percent of their health problems at home. Triage nurses review each case that uses the system, but generally can complete that review five times faster and with more comprehensive safety checks than without the system. When patients do need to visit their physician or enter the hospital, they enjoy reduced delays and wait times. The system was developed by a team from UNC Chapel Hill and Duke University with funding from the National Institutes of Health. Javed Mostafa, director of health informatics at UNC Chapel Hill and a professor in the UNC School of Information and Library Sciences, serves as the company's chairman and scientific advisor.

Augment Medical, a startup founded by four graduate students in the joint UNC-NC State University department of biomedical engineering, builds a communication platform called PatientLink. The system gives hospital patients who are disabled or bed-ridden more control of their environment and an easy way to communicate with nurses and other healthcare providers. PatientLink uses a variety of input devices, a tablet computer interface and software that processes patient input, provides feedback to the patient and wirelessly communicates with nurse call systems. Timothy Martin, Richard Daniels, Astor Liu, and Wenbo Zhang lead the company.

Sqord is a health-focused e-gaming company that aims to make physical activity addictive for kids by creating a fun and competitive online world where points can be earned for real-world play. Initially the company will launch an accelerometer that kids will wear like a watch. The accelerometer will communicate with a website to track activity and award points, gift cards, virtual goods and other rewards. Coleman Greene, a recent MBA graduate of UNC's Kenan-Flagler Business School, leads the venture.

Rheomics Inc., is led by Dr. Richard Superfine, Taylor-Williams Distinguished Professor in the Department of Physics and Astronomy, and Dr. Russell Taylor, Research Professor in Computer Science with an appointment in the Curriculum on Applied Sciences and Engineering (CASE), and Richard Spero, Ph.D, a post doctoral associate in the physics and astronomy department. The company develops instrumentation and analysis systems that provide critical measurements of clotting, rheology and cancer diagnosis using small specimen volumes in a high throughput, rapid analysis system for researchers, diagnostic laboratories and innovation customers so they may rapidly and efficiently discover the underlying causes of pathology, detect its presence and invent new therapies for the effective treatment of disease.